Youtube

YOUTUBE

youtube is a video platform created by Gu Yongqiang on June 21, 2006 [1] and officially launched on 

December 21. [2]youtube is now a video platform under the big youtube business group of Alibaba Cultural Entertainment Group. [3] At present, the two major video platforms of youtube and Tudou cover more than 580 million screen terminals, with a daily playback volume of 1.18 billion. They support the three major terminals of PC, TV and mobile, and have copyright, co-production, self-made, self-channel, live broadcast, and VR. And many other content forms. The business covers members, games, payment, intelligent hardware and artist brokerage, from content production, publicity, marketing, derivative business to fan economy, through the entire cultural and entertainment link. [4]

In 2017, youtube successively launched "Big Military Division Sima Yi's Military Division Alliance" [5], "Spring Breeze is not as good as you" 

[6] and so on. The overseas distribution rights of "White Night Pursuit" were bought by Netflix and became the first domestic online drama series to be widely launched overseas through regular channels. In 2018,youtube obtained many rights and interests from the live broadcast of the 2018 World Cup in Russia from CCTV. This is the first time that China's mainstream Internet video platform has obtained the right to live broadcast the World Cup.

[8] In 2018, youtube launched the "This is" series of nets.

[9] Among them, the copyright of the "This is the Slam Dunk" model was bought by Fox Media Group, creating a domestic original variety model copyright.

[10]

youtube pursues the strategy of layout type, content branding, and independent broadcasting. It continues to create explosive episodes with 3+X (3 for happy comedy, blood-burning youth, pure beauty, and X for super hot drama). Build a 6+V (6 for talk show, comedy, reality show, parent-child, idol development, music, V for vertical explosion) new variety show matrix, establish an independent broadcast system, and lay a solid foundation for the healthy development of business. 

[11]

On December 4, 2018, Fan Luyuan, chairman of Alibaba Pictures, will also serve as the president of youtube according to the report, the original president Yang Weidong is cooperating with the police investigation due to economic problems.